Blog

Interview with Lloyd Burnett, who switched from InfusionSoft to Simplero

Meet Lloyd. Lloyd is a coach to entrepreneurs who is featured on The Huffington Post. He helps entrepreneurs with the "inner game" of entrepreneurship, removing the hidden blocks and resistance.

In this interview, he talks about how he was using InfusionSoft for several years, which cost him a ton, not only in the direct cost, but also in all the help he had to hire to make it work for him, and the fact that he had to focus more on project management than on running his business.

Enter...

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The Secret to Making Affirmations Work for You

For years, I heard people talk about affirmations, but I hated them. I would try every once in a while, but they didn't really work for me.

The first time I tried them was around 2006 after I'd bought a Tony Robbins tape, and he suggested I repeat to myself "every day in every way I'm getting stronger and stronger". Not my typical thing, but I have noting to lose, so I tried it for a while. But that voice inside kept saying "bullshit", and eventually I stopped.

Later, though, I learned how to...

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Interview with Keri Nola

Keri Nola is a licensed psychotherapist with a thriving private practice for the past decade, who has recently branched out into products, using Simplero.

Keri found Simplero a few months ago, referred to it in the interview as "the midwife for her business" (an expression I loved so much I had to write down right away).

She's the reason we do what we do here at Simplero - so that we may remove "I don't understand technology" from your repertoire of excuses, so that you may confront the real...

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Recording Audio Content

Audio is a great way to both transfer information and to deepen your connection with your audience.

Through audio, they can get a much better feel for you than they can with just text. they can hear your voice, where you pause, your intonations. Maybe you make a mistake and we get to hear how you tackle that. Maybe you allow yourself to improvise and to think out loud as you're speaking.

Another advantage is that we can listen with our entire bodies, and thus tune into you at a deeper level,...

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How to Deal with Content Theft

As info-preneurs, we're faced with the reality of content on the internet: The internet makes copying digital content extremely easy - in fact, every single bit of data that's transferred across the internet is being copied, not moved, to get from the server it resides on, to the customer who has paid to access it. In other words, copying is at the root of the nature of the internet.

So how do we prevent people from just copying our content and giving it to all their friends or uploading it to...

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Two Ways to Handle the Back Catalog of Your Monthly Club

A common product type is a monthly club, where members get a new piece of content (a monthly "theme") each month, for as long as they remain a member. Typically there'll also be an only discussion group, either in a Simplero Space, or on Facebook. And maybe a monthly webinar or group coaching call.

The big question what happens with all the old content? What do you do with your "back catalog" of previous months' content, including recordings of the calls?

There are two options:

  1. You can give...

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Our Secret Ideals

As a kid I saw all the grownups talk very seriously and never show any emotion. They seemed to have their shit together. I'd always have emotions. I'd feel angry or hurt or wrong or something, and I'd feel wrong for having those feelings. I felt like I wasn't even close to having my shit together.

Somehow that ideal has been stuck in my unconscious all these years, and it wasn't until a couple of weeks ago that I realized it. I met a man, who really seemed to have his act together. He spoke in...

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Upper Limits

As I mentioned, I came across this placed called Little Vegas, which is basically a bunch of machines that will happily take your money in exchange for a few seconds fun. And I have all of these voices in my head saying they're dangerous evil places.

But then I realized, hey, what's so evil about them? They might not be my particular taste, but I've actually never given them a fair chance, and if my kids like them, what's the problem? Everything else around is equally expensive, so whether...

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How do you deal with fuckups?

I was with my kids this weekend at this kid-friendly place called Lalandia with lots of activities and things to do with kids, from a big waterpark to bowling to climbing walls and so on. We had a great time and everything was good - until they wanted to play with the slot machines.

Inside of Lalandia is a place called "Little Vegas". Inside of that area are all manner of machines that will take your money. You can get or win teddy bears, you can win tickets that can be exchanged for cheap...

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From Head to Heart

I was talking with a good friend the other night, and we got talking about what he was going to do next and when. He'd clearly been thinking a lot about this, and had a lot of good arguments and reasons, but still was non the wiser. I felt the urge to go along with him into headspace, searching for just the right strategy that would solve his problem. But I resisted.

I know that place very well from myself. I used to have post-it easel pads plastered all over the walls of my house, and engage...

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