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Belly Breathing

Every once in a while, we get support tickets with subject lines or messages in ALLCAPS and with lots of exclamation points.

shutterstock_171308849.2.jpgSomething along the lines of:

Subject: “IT’S NOT WORKING!!!!!”

It is clear that the writer is pretty stressed out.

I’ve been there too.  I bet we all have.  And it’s no fun. 

When we are feeling that way, we are usually too upset to communicate effectively about what is not working.  Which means it takes longer for...

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Don't Offer a Coupon! Unless...

10% Off.pngIt can feel like the cartoon with the little devil on one shoulder and the little angel on the other shoulder...

Do I offer a discount on this information product to get more purchases, even though it will mean less money per purchase?  

Or do I stick with the price I think it's worth and hope for more buyers?  

Simplero makes it SUPER easy to offer a coupon on your website or via email, but should you?

Why Not to Offer Coupons

If you keep offering your fabulous product...

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The Right Kind of Ad Strategy

When you spend money on ads you want to know that you are making a good investment and that those ads will pay returns.  Nobody wants to just throw money away. 

Unfortunately, entrepreneurs who are new to advertising strategy usually go about it the wrong way.

The Wrong Way

They typically look at their bank account and budget to decide how much they can afford to spend on ads. Ads can be expensive and they want to spend just enough to focus some attention on their product. This...

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Messing Up

I was talking with Calvin the other day about my experience as a new Simplero staff member.  Somehow, we got on the subject of messing up. ;)

I ended up sharing something that happened to me years earlier.

Once upon a time, I was a social worker in a program that provided crisis intervention to survivors of domestic violence, stalking and sexual assault.  Most of the time, the crisis was emotional or logistical, but sometimes, it was literally life-or-death.

One woman called me ...

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5 Reasons to Automate - Vacation Edition

You’ve probably heard that automation is essential to the smooth running of an online business.  Guess what? We totally agree!  And we’ve built all kinds of automated features into Simplero. 

shutterstock_209069167.jpgBut what does that really mean?

And how can it improve your vacation? 

There are (at least) 5 Ways

Hit Pause on Your Business While You’re On Vacation

It’s that time of year when people dream of sunny beaches, cool mountains or really, any place away from it...

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How does GDPR effect Opt Ins?

Can you believe it? It's already been one month since the new GDPR regulations came into effect! How has it been going for all of you amazing info-marketers out there?  

One of the biggest concerns about GDPR was that it would make lead magnets less useful for people running online businesses.  It's too soon to tell how that is going to play out, but let's at least make sure the new GDPR compliant processes are as clear as possible.   

Are you trying to...

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3 Essentials for Your Membership Site

Some Simplero users lead thriving communities.  Others teach what they know via course content that they release over time, or all at once.  Many Simpleristas teach and lead by providing a combination of online content and live coaching or other services. 

However you structure your membership site, there are some essential first steps that you must do if you want your site to be successful.  There are some don't-dos, too, but we'll get to those another time. 

We help...

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We are here to support you!

The Simplero Support Team (8).png

Creating and maintaining an online business can be lonely and overwhelming at times.  There are so many decisions. What exactly are you offering? Do you create a course?  Evergreen or launch? Dripped or dumped?  And what about Facebook ads?  Is this ‘really good idea’ all in my head or will it stand the light of day?  

If you are a content creator – an idea + vision person – then all the details of operationalizing your business can feel...

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Morten Spindler: "Just Get Started"

I recently sat down and interviewed Morten Spindler.   Morten has been using Simplero for both a client and personally for his own business. After 30 years in Marketing, multiple business ventures and helping grow those into successful companies, Morten's #1 pieces of advice is "Just get started."  But don't take my word for it.  Catch our interview where Morten shares about being a new user, moving websites over to Simplero, automations and what he thinks about...

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Creating a Simple Sales Funnel

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Did you know that it is easy to create a Sales Funnels here in Simplero?  If you have a freebie to give away as an incentive to sign up for your product, think about creating even just a simple Sales funnel to gain interest in new sales for any product.  Using an automation and triggers, allows you to offer sales promotions for a product, yet gives you the option to stop the automation when the contact purchases the product.  Here is a short step by step on how to set up a...

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