Blog

From inside the walls

Eight Things I Learned in Denmark

Members of the Simplero staff went on retreat to a particularly beautiful corner of Denmark recently.  We gathered there to work on the business of Simplero rather than in the business of Simplero. 

Or rather, in addition to, because we tried hard not to let the day to day work go unfulfilled.

For any business to succeed, its members must spend time on strategy and big-picture-thinking work.  We must figure out where we are going, how we are going to get there and what systems...

Read more…

What the Heck is Empower Hour Anyway?

We invite you to join us for Empower Hour, but maybe you aren’t super clear on what will happen if you do. 

Or maybe the ‘group’ aspect discourages you because you don’t want to look like you don’t know what you are doing in front of other people.

shutterstock_65940934.jpgHere’s the scoop.

Empower Hour is a way to get face-to-face time with a Simplero staff member.  We call it “Empower Hour” because we are focused on teaching, not just solving a single...

Read more…

What We Are Reading

Simplero's culture strongly supports staff development and personal growth. 

We are a group of people who read, watch, explore and discuss.  Whether it's something intellectual, something funny, something challenging or something affirming, we love to share what we encounter.  In fact, we sometimes give each other assignments ("read this, let's talk about it") when we come across something really good. 

So it occurred to us to share with you as well.  We're going to...

Read more…

We are here to support you!

The Simplero Support Team (8).png

Creating and maintaining an online business can be lonely and overwhelming at times.  There are so many decisions. What exactly are you offering? Do you create a course?  Evergreen or launch? Dripped or dumped?  And what about Facebook ads?  Is this ‘really good idea’ all in my head or will it stand the light of day?  

If you are a content creator – an idea + vision person – then all the details of operationalizing your business can feel...

Read more…

Our Server Had Babies!

First, I hope everyone's safe. My heart aches for what happened in Paris last week. But like my French friend Orane said, we must go on like normal. We can't let them win.

So on to today's topic: Our server had babies!

Well, not exactly. But where there were previously 3 of them, we now have 7. Or so.

Before, we had mainly one server that ran everything, with two secondary database servers, just so we had instant backups of our primary database, in case a hard drive started to fail. It's served...

Read more…

Please Welcome Mandi

This year is all about expansion for Simplero. At the end of last year, I was back to being just me, after both Swanand and Kristine left to pursue their paths. It was a good change for all, but it was never intended to stay that way. And it hasn't.

In July, Kareem joined as Chief Operating Officer, and his primary responsibilities are to create a system for customer acquisition, and to build out a team around Simplero. We're hard at work at both of those tasks. 

The first person we...

Read more…

When Is It Time to Commit to Your Business?

Before I got into the information business in 2008, I paid my bills as a freelance programmer, and I hated it.

I knew I wanted to get away from selling my time and into a product business.

I knew in my heart I could do it. That I could make information products and make it work. Not because I'm particularly gifted. But because I was determined. And I know that when I commit myself to something, I will figure it out.

So I just made the choice one day in the spring of 2008 to draw a line in the...

Read more…

How to Hire the Right People

Kareem started last week last week as the COO of Simplero, and I couldn't be more excited.

I went through a very specific process to make the hire, very much inspired by Danny Iny at Firepole Marketing, and I'd like to share that process with you here.

Preparation

Before you begin, you need to know who you're looking for. Create an avatar. Really envision what it's going to be like working with this person, what will it look like day-to-day, what will it feel like. This helps you identify what...

Read more…

News from Simplero

I'm so close to having my new COO start. We're right now finalizing the last details before he can start. It's very exciting. I think you're going to love him.

Meanwhile, I wanted to share something with you that I thought might be useful to you too.

When I started out as a coach, I had this belief that I should be able to help everyone who showed up at my doorstep. I think it was really at the time about a desire for someone to see and help me, and my own frustration often when I was trying to...

Read more…

Love Your Crisis of Meaning

You know these periods that you go through, where you're not sure where you're going or why. The thing you were working so hard on or for just yesterday now leaves you drained. The thing you used to be excited about now leaves you cold.

I think it's normal to go through these periodically. They say that you usually have one big in your lifetime (for me that would be my divorce and move from Denmark to the US a couple of years ago), and then smaller ones much more frequently.

Last week I was in...

Read more…