Infomarketing tips

Stop Throwing Away Money

Do you wanna sell more? With the same marketing effort and ad budget?

What if we told you, you are leaving money on the table right now in your business? Wouldn’t you want to take every opportunity to make an extra sale? Did you know that you can do just that with a simple Upsell and Downsell using the products you already have?

When you have gotten your new potential customer to the order form and they're ready to buy, this is a great time to get them to up their purchase and buy one or more...

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How to Afford Anything You Want


When I graduated college with a degree in Theatre Production, I spent the better part of the next four years lining up gig after gig. Booking myself solid all over the country from one month contracts to three month extended stays.

It was the month of December, however, that was sacred. Only once did I book myself on a show run that extended past Christmas and into the New Year. That month was regularly devoted to returning home to my family and taking some much needed time off.

So, I quickly...

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The Secret Ingredient For a Successful Launch Strategy



Eighty-one percent of business owners never make even $100. Not to be a buzz kill, but that's one sad stat. It's sad not only because the numbers are so low, but because I know people who are part of this 81% (and I bet you do too).

The good news?

Most beginning business owners are enthusiastic wantrepreneurs who are excited about leveraging new technology to build something new and creative around a passion or skill. 

Now that we can work with!

And there's an under-utilized...

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Reusing space content for new classes

Many of you may have evergreen courses, where you can just send your participants through the same material again and again and are not worried by time sensitive content or have turned off commenting by users. Many times these pages are auto-publish and therefore the pages must be released through automation or auto responses.

But what if your content changes a bit for each class based on the time of year or topics? Maybe you allow commenting on your content, and don't want the next class to...

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Best practices to protect your material online

A common question from Simplero users is "How do I prevent customers from taking my content and sharing it elsewhere?" The very short answer is you can't, as long as something is put on the internet, even if it is on a closed site like Simplero, it can (with the right tools and mal intent) be downloaded and shared by those who have access to it. There is however a lot you can do to prevent this, and to make the damage less, if your content is shared anyways. 

In spaces, and when adding...

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How to Overcome Perfectionism and Get Started with Online Courses

I got a question about how to get started selling your online courses, particularly when you're a perfectionist, and I figured I'd take the opportunity to answer this here, because it's relevant to so many people that I talk to.

Are you a perfectionist?

A recovering perfectionist?

Can you relate?

Share your thoughts in the comments.

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How Do I Get Started with My Online Course Business?

This is a question I get asked a lot, and so I figured I'd spend a few minutes recording the answer to this. There's definitely a best way to get started, and I'll tell you in the video below.

The short answer is:

  • Go where the money is
  • Just do the sales page to begin with
  • Find one good affiliate

Boom! This method has generated people tens of thousands of dollars within weeks of starting their online business. There are no guarantees, of course, but this is how you maximize your chances.


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Why We Don't Do Discounts... And Why You Shouldn't Either

Everybody likes a good discount. But discounts have serious downsides.

For one, if you're going to have an on-going relationship with the customer, say they're a coaching client, part of a program with live interaction elements, or a software user, then you want to make sure you cater to the kind of customer that you want to have as a customer.

Generally speaking, the people who haggle over money almost always turn out to be a hassle in other instances. People who happily pay the price...

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The Easiest Way to Build an Email List

We all know that the money's in the list. Your list of emails, that is.

Of course, it's not just about any old email addresses. It's about the email addresses of people that actively want what you have to offer, and that you have a relationship with.

But how do you build that list if you have nothing?

Facebook ads?

Google adwords?

Just put up a website or a blog and pray?


Speaking engagements and blast out your opt-in from the stage?

Yes, you can do all of those things, and more, but the...

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